Starting a new organization

Planning ,but you may not start your company as of now. However, 85% businessmen fail in their business because they don't do any market research. Nothing stops from doing market research while in the job. It can be off-job activity.

First Study the following points:

a) Who will be my customers? What is their profile? Where are they located?

b) What I need to do to attract my customers to my product or service? How can I take my product or services to them?

c) What is my product differentiation? What will be the brand pull?

d) Who are my competitors? Who is strongest? Why are they strong? You are going to benchmark against whom? Is there geographical variation among the competitors?

e) Did anyone earlier enter in this business and has anyone failed? Why did they fail?

f) Are there verdicts of supreme court or high course or any other court available related to the delivery of products or services?

g) Will there be any distributors? What is the psychology of the distributors? What will be their education background?

h) Do you know the product/service very well? Do you have passion to produce that product or deliver that service?

i) Have you decided about the quality of the product or service? Is there differentiation among "good', "very good" and "excellent" product or service?

j) What will be measures of performance of the employees that you will employ? When their performance will be "good', "very good" and "excellent"?

k) What will be your recruitment strategy to recruit the "right" staff? What research have you done of job market to get the "right" staffs?

l) Will you take help of your near and dear ones to run your business? What will be their involvement? What "immunity" will they enjoy because they are "near and dear" to you?

m) Are you aware completely the statutory requirements to run this business? Have you actually met Govt officials and obtained information from them or just relied on your company secretary or chartered accountant?

You can obtain the information on the above points while in the job. Remember information is the key in today's world. Businessmen or businesswomen fail because of lack of awareness.

Fuji in India

Digital imaging firm Fujifilm India has launched its first-ever television commercial in the country.

“Fujifilm is now focusing on actively engaging the Indian audiences through an aggressive ad campaign across various TV channels,” the company said in a statement.

The total marketing spend on this campaign is about Rs 20 crore, it said.

The company specialises in digital cameras, besides photofilm products.

Security Equipments and Services Market in India 2010

The Security Equipment and Services Market which includes CCTV and other equipment has been pegged at INR 28.5 bn, electronics access control estimated to be INR 7.99 bn and private security services valued at INR 100 bn in 2009. Increasing security awareness among corporate and individuals will drive the market.

The security equipment and service market indicates three basic divisions, CCTV and other Equipment, Electronics Access Control and Private Security Services. It further elaborates on all the three division in brief providing an overview, market size, growth and market segmentation for each of these segments in the security equipment and services market.

Information regarding the type of products in CCTV and other equipments, as well as electronic access control are growing at a rapid speed.

An analysis of the drivers for CCTV and other equipment explains growth factors such as government demand, corporate demand, and retail and residential sector demand. The key challenges to be identified are high duty and taxation structure and competition from unorganized players. Analysis of the driver for electronics access control explains growth factor such as increasing security breaches, demand from upcoming government projects and proposals, economic growth and rise in employable population and increasing demand for better security from increasing R&D centres.

The key challenges include lack of awareness towards security and availability of cheaper alternatives, and lack of end to end solution providers. Analysis of the driver for private security services explain growth factor such insufficient police protection and cost of electronics.

The future outlook for this sector including the existing duty structure and the PE investments and their impact on the market. The major products expected to be demanded have been highlighted including the sectors which will drive the market.

Competition section provides brief profiles of major domestic and foreign players in the market(GROUP 4 SECURICOR-G4S). The section contains a snapshot of their corporation, products they offer, financial performance and business highlights, providing an insight into the existing competitive scenario.

In India , manpower security =watchman.who helps in doing the chores at the site.This should change for a secure society.