Kentucky Fried Chicken Restaurant plans to dish out more vegetarian food products for its Indian consumers this year. Though chicken products will continue to dominate the menu, consumers can look forward to a wider choice of vegetarian food items now.
“We have more non-vegetarian than vegetarian food on our menu card at present. But we will be adding more vegetarian food products to our offerings this year,” said Mr Dhruv Kaul, Director-Marketing, KFC India.
The restaurant has rolled out an affordable range of products under the brand name ‘Streetwise' targeted at college teens. With food items priced between Rs 25 and Rs 100, KFC plans to build a stronger connect with teenagers. “We are a youthful brand and have attracted young adults. With the launch of Streetwise, we hope that we will become more attractive to the teenagers as well, for whom affordability is a key concern,” said Mr Kaul.
KFC will manage to retain the signature taste in all the lesser-priced products as well.
Marketing of the the brand : television commercial
produced by Soda Films,
Advertising medium: radio campaigns, online social networking media such as Facebook, search engine optimisation and in-store branding.
Marketing Budget for this year: 15% of Annual budget.
No of stores to be opened : 500 stores
Opened by the year : 2015
Existing outlets (as on 2011): 108
Investment =Rs 2.5 crore for a per store.
I have also been there the taste is awesome. as the logo says its really finger licking good.
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